As time becomes more precious for today’s journalists, company websites, or more specifically online newsrooms and IR sites become increasingly important. As the importance of these sites grows, so does the question of how to highlight the content relevant for each of an organization’s differing audiences. For example, should public companies combine financial data with branded content? Or do reporters prefer separate microsites, each highlighting the content relevant for that specific reader, making it easier for the visitor to find what they are looking for?
Find out what reporters want in an online newsroom in Ibrey Woodall’s latest article in our series based on the results of the 2014 Business Wire Media Survey.
Click here to read: Hosting Corporate Financial Data: Online Newsroom or IR Site?
Download a copy of our Media Survey results at: http://go.businesswire.com/business-wire-media-survey-results
Posted by Serena Ehrlich, Director of Social & Evolving Media 
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