Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical
Hosted by Business Wire Florida
Join Business Wire Florida for breakfast and a session with measurement maven, Katie Paine. Paine’s most recent book, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, was released last March and will provide a foundation for her presentation. “Measurement isn’t just a buzzword on everyone’s to do list anymore,” says Paine. “With tight budgets and a growing proliferation of tools and techniques to get your messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters and then developing specific metrics to measure the programs, can the right choices be made.” This event is FREE for all attendees.
3301 College Avenue Carl DeSantis Building, 3rd floor Sales Institute, Ft. Lauderdale, FL, 33314
To register: RSVP to Julia.Sotelo@businesswire.com by Friday, March 2.
Meet the Media
Hosted by Business Wire Charlotte
A panel of media experts will discuss topics including what’s a good story and current trends in journalism, as well as give tips on effective pitching. Panelists include: Rick Martinez, News Director, NewsRadio 680 WPTF; Rick Smith, Business and Technology Manager, WRAL-TV; and David Bracken, Assistant Business Editor, The News & Observer. This event is FREE for all attendees.
Sheraton Imperial Hotel & Convention Center
Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat
Posted by Amy Yen, Marketing Specialist, Business Wire 
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