Columbus, OH Social Media Pros on Social Media ROI

by Phil Dennison, Senior Marketing Specialist, Business Wire

Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland

Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,”  in which a panel of four pros involved in different aspects of social media discussed ways to measure the return on investment for a social media program, the best ways to use an SM program to maximize return, and strategies for making sure you’re properly targeting your social media outreach to your audiences.

The panel consisted of:

• Bill Balderaz, Founder, Webbed Marketing (Moderator)
• Dave Culbertson, Owner, LightBulb Interactive
• Lora Deeds, Senior Public & Analyst Relations Specialist, Quest Software
• Amanda Murphy, Assignment Editor, WCMH-TV
• Nate Riggs, Principal & Lead Social Media Strategist, Social Business Strategies

A video of the entire event is available below. You can view it here, or visit the Vimeo page to download and watch at your convenience:

Be sure to look for upcoming Business Wire events both in your area and online, and follow the #bwevents hashtag on Twitter for live updates from our events and webinars.

Upcoming Business Wire Events – Sept. 14 Edition

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR with a Punch – Maximizing Your Press Release

Hosted by Business Wire Houston

Join Business Wire Houston team for this practical session on maximizing your press releases’ chances of being found, seen and shared online and get on the fast track to becoming a PRO (Press Release Optimizer). We will take a look at the relationship between your company’s overall SEO and Press Release Optimization strategies. As we walk you through the steps of building an optimized press release you will have the opportunity to pick up a few tips and tools as well as learn the long term benefits of being a PRO. This event is free for all attendees.

Wednesday, September 15 at 8:30am CT
Houston City Club
One City Club Drive, Houston, TX 77046

To register: RSVP to Jessica Anderson at 713-871-1900 or email Jessica.Anderson@businesswire.com

Social Media ROI: Being Seen is Not Enough

Hosted by Business Wire Cleveland [Columbus Event]

Your organization has started blogging, tweeting and updating your Facebook status, but is it working? If you’re like many communications professionals today, you may not be sure how to quantify the success of your social media efforts. Join our expert panel in Columbus for a discussion on setting goals for your social media campaign and arming you with the tools you will need to generate both quantitative and qualitative results. Bill Balderaz, Founder, Webbed Marketing will moderate the panel, which also includes: Dave Culbertson, Owner, LightBulb Interactive; Lora Deeds, Senior Public & Analyst Relations Specialist, Quest Software; Amanda Murphy, Assignment Editor, WCMH-TV; and Nate Riggs, Principal & Lead Social Web Strategist, Social Business Strategies. This event is free for all attendees.

Wednesday, September 15 at 8am ET
Fawcett Conference and Event Center – Alumni Room
The Ohio State University, 2400 Olentangy River Road, Columbus, OH 43210

To register: RSVP to Melissa Chambers at 800-769-0220 or email Melissa.Chambers@businesswire.com

“Does your Tweet Count?” Journalists and a PR Professional Talk

Hosted by Business Wire Phoenix

Join Business Wire Phoenix for a free luncheon and meet the media event about how reporting has evolved amid the popularity of social media websites such as Twitter and Facebook. Chad Graham with the Arizona Republic and Tim Vetcher from ABC 15 News will be discussing how social media has affected traditional news reporting while Cindy Kim of JDA Software will be providing her own unique insight on pitching stories from a public relations perspective. This event is free for all attendees.

Friday, September 24 at 11:30pm PT
1475 N. Scottsdale Road, Alliance Room #365, Scottsdale, AZ 85257

To register: RSVP to Billy Russell at (480) 990-9942 or email billy.russell@businesswire.com

Meet the Media Breakfast and Panel Discussion with DC-Area Technology Journalists

Hosted by Business Wire DC

Join Business Wire’s DC office for breakfast and a panel discussion featuring technology journalists from some of the area’s top publications. Listen as they share their thoughts on what makes a good story and learn how your organization can increase its chances of being covered by the media. Panelists include: Paul Sherman , Editor-in-Chief, Potomac Tech Wire; Cecilia Kang , Technology Reporter, The Washington Post; Nick Wakeman , Editor-in-Chief, Washington Technology; Gautham Nagesh , Technology Reporter, The Hill; Bill Flook , Staff Reporter/Technology, Biotech, Venture Capital, Washington Business Journal. This event is $10 for all attendees.

Wednesday, September 29 at 8am ET
Marriott Tysons Corner
8028 Leesburg Pike, Vienna, VA 22182

To register: RSVP to Neelima Yelamanchili at neelima.yelamanchili@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

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