Don’t Miss the Upcoming Webinar “The Business of Sports”

Webinar moderator Jake Toplitt

The pressure is on. You have been put in charge of getting coverage for a top sports brand.  You begin your press campaign by writing a compelling release which you promptly distribute, patiently waiting for signs of interest.  You want a journalist that will sing praises about your brand or maybe a mere mention. But instead you find silence. What went wrong? Wouldn’t it be great to learn from someone on the inside who can share insights on the business side of a major sports outlet?

Danny Ecker, Reporter/Producer (Sports Business), Crain’s Chicago Business

On June 12, Business Wire is giving PR professionals the opportunity to learn everything from sports-oriented product pitches and endorsements to coverage of the biggest news in professional and collegiate athletics with a webinar titled “The Business of Sports.” The webinar will feature a panel of leading journalists from the world of broadcast and print.

“So many story pitches that show up in my inbox are generic. I am constantly deleting emails from PR people that are so obviously casting a wide net and trying to get a reporter to bite,” said Danny Ecker, who writes for Crain’s Chicago Business and will be speaking on the panel. “Covering sports business often requires looking at the world of sports the way most people don’t and highlighting everything except what’s happening on the main stage.”

Hugo Balta, Coordinating Producer, ESPN

Another speaker is Hugo Balta, a coordinating producer for ESPN. Balta has mentioned on many occasions the importance of doing your homework when pursuing a journalist or outlet. His philosophy is to research the outlet so you can begin to understand what they’re trying to achieve. Then you can tailor your client to what specifically meets the needs of the journalist.

Kristi A. Dosh, Esq., Sports Business Analyst, Public Relations Exec.& College Sports Consultant

The panel also includes Kristi Dosh, who is a Sports Business Analyst, Public Relations Exec. & College Sports Consultant. Moderating the event is sports marketing professional Jake Toplitt, Account Supervisor for Matter Inc. All of the panelists bring years of experience working for sports outlets and will effectively reveal powerful pitching tips and advice for reaching sports journalists and influential outlets.

Sign up and be prepared to learn about unexplored opportunities for coverage from leading professionals working in the field.

Register Now

Brackets,Tourneys & Cinderellas: March Madness is Here!

Got those brackets filled out? March Madness is upon us & everyone’s talking about the Big Dance. If you’ve got news about the NCAA Tournament to send out, check out Business Wire’s March Madness target media list, a new SportsWire distribution channel for all things March Madness, from Selection Sunday to the Final Four.

The March Madness distribution gets your news in front of national sports media outlets like ESPN.com and Sports Illustrated, as well as every major newspaper covering a team in the tourney, like the Pittsburgh Post-Gazette (Pitt) & the Commercial Appeal (Memphis), and online outlets like Deadspin and CollegeHoops.net. You can order the list alone or in conjunction with any SportsWire or Business Wire circuit all the way through the end of the Tournaments.

Ask your Business Wire representative for more info. PS: Go Longhorns!