Business Wire Charlotte Hosts Experts on Using Video

— by Angela Hayworth, Client Services Representative, Business Wire/Charlotte

Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up.

These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.

The panel of speakers for the Durham event on June 16th included:

• Valerie Aguirre, Multimedia Producer, CBC New Media Group, WRAL.com
• Scott Sharpe, Director of Multimedia & Photography, The News & Observer
• Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Valerie Aguirre, Scott Sharpe, Rachel Toole

The panel of speakers for the Charlotte event on June 17th included:

• Joe Carleo, Owner, Advanced Media and Language Services
• Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
• Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Jason Silverstein, Rachel Toole, Joe Carleo

Upcoming Business Wire Events – June 11 Edition

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Durham Event]

Join Business Wire in Durham for lunch and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Valerie Aguirre, CBC New Media Group; Rachel Toole, MEDIAmobz; and Scott Sharpe, The News & Observer. This event is free for all attendees.

Wednesday, June 16 at 11:30 a.m. ET
Sheraton Imperial Hotel
4700 Emperor Blvd., Durham, NC 27703
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Charlotte Event]

Join Business Wire Charlotte for breakfast and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Joe Carleo, Advanced Language & Media Services; Corrie Harding, WCNC-TV; Jason Silverstein, ACBJ/Bizjournals.com; and Rachel Toole, MEDIAmobz. This event is free for all attendees.

Thursday, June 17 at 7:30 a.m. ET
Maggiano’s
4400 Sharon Rd., Charlotte, NC 28211
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Florida

Looking for new ways to reach and engage your audience?  Would you like to add value to your news & generate interest for your campaigns? Join us as our experts discuss the power of video & the benefits of including a visual element to your press releases. Speakers include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. This event is free for all attendees.

Tuesday, June 22 at 11:30 a.m. ET

JM Family Enterprises, Inc.

111 Jim Moran Blvd., Deerfield Beach, FL 33442

To register: Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents