LatinoWire Expert Series Webinar: Meet Leading Hispanic Journalists and Bloggers on Oct. 15

By Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

Join Business Wire’s LatinoWire webinar on Wednesday, October 15 at 1 p.m. ET / 12 p.m. CT / 10 a.m. PT, featuring prominent Latino journalists and bloggers from around the country. In this webinar, our speakers will take a look at the latest trends and issues being covered. They’ll also look past Hispanic Heritage Month and provide best practices and guidelines for PR in 2014 and 2015.

Speakers:

Rafael Cores, News Director, impreMedia

Twitter: @eldiariony & @rafacores

Lorraine C. Ladish, Founder and Editor-in-Chief of VivaFifty.com
Twitter: @lorrainecladish & @vivafifty

Marissa Rodriguez, Editor, Vista Magazine

Twitter: @MarissaRodz & @VistaMag

Johanna Torres, Editor, Founding Editor-In Chief of MamásLatina.com, Chief Content Editor MiBlogazine.com and Multi-Media Lifestyle Expert and Brand Ambassador
Twitter: @MamasLatinasUSA & @MiBlogazine

Monica Vila, Founder and Managing Director, Online Mom Media
Twitter: @TheOnlineMom

Moderators:

Danny Selnick, Senior Vice President, Strategic Markets, LatinoWire & Public Policy Services, Business Wire DC
Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

 

This webinar is a free event for all attendees. For more information and to register go to: http://bit.ly/HispanicMediaEvent

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach.

Meet the Hispanic Market’s Most Influential Bloggers

by Pilar Portela, Media Relations Supervisor, Business Wire/Miami

At LatinoWire’s recent webinar “Meet the Hispanic Market’s Most Influential Bloggers,” bloggers from The Wise Latina Club, HispanaGlobal.com, Mamiverse.com, and Hispanicize 2013 shared their formula of success, how they built their blog, projects they are working on, how to effectively reach the Hispanic community and much more.

Below are some highlights from the webinar:

Viviana Hurtado, Ph.D – The Wise Latina Club

thewiselatinaclub@gmail.com @vivianahurtado @wiselatinaclub

• Know your vision, listen to your community and stick to that.
• There’s a lot of noise and clutter wanting you to be something you’re not, don’t listen.
• Define who you are and stay in your lane.
• Think outside the box, I may not be the expert you’re looking for, doesn’t mean we can’t work together, think partnership.

Jeannette Kaplun– HispanaGlobal.com jkaplun@hispanaglobal.com @jeannettekaplun

• Latina women have so many different layers and dimensions.
• Many question if there’s a market for women, yes!
• Having a big blogging space and competition makes everyone better.
• If you ignore your community, there’s nowhere to grow.
• You need to listen, see the reaction of your audience, and comment.
• Provide good, helpful content. If readers don’t like what they see/read they won’t come back to your site.
• Nothing beats interaction, it’s a two-way intersection.
• Online relationships are like regular relationships, you need to listen!

 

Lorraine C. Ladish–  Mamiverse.com

lorraine.ladish@mamiverse.com @lorrainecladish @mamiverse

• Empower and address the mother as a whole – Latina, Mother, bilingual, bicultural, etc.
• I love the direct connection with the reader.
• Initiate a conversation, it’s the biggest success you can have.
• Social media cuts down the barriers, no longer talking to an audience without a face, instead it’s more personal, one-on-one interaction with the reader.
• Always respect, even the “little people,” you’ll never know how big/successful they’ll be in the future.
• Be yourself, life is too short.

 

Manny Ruiz – Hispanicize 2013

manny@hispanicize.com @MannyRuiz @Hispanicize

• Social media has upped the ante
• Journalists can now make a living off their own work, all you need is some entrepreneurial skills
• Hispanicize is the SXSW for Latinos, we’re building entrepreneur opportunities for bloggers.
• Everyone should learn & understand “content marketing” — it’s here to stay
• There’s a strong (and growing) community of Spanish language bloggers that are jumping into the fray.
• Don’t be afraid to experiment.
• You’ll break your teeth, make mistakes doing it. It’s ok. If not, you weren’t riding the bike in the first place.
• Just do it!

If you missed the LatinoWire expert webinar series, a recording is available. For more information on future LatinoWire expert webinars go to www.businesswire.com.

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach. And don’t forget to visit us at Booth #14 at Hispanicize 2013!